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Building a high-performing sales culture

CASE STUDY

A capable team in a saturated recruitment market — strong delivery, but inconsistent sales activity and no shared framework.

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6-PART PROGRAMME · RECRUITMENT

THE BRIEF

A capable team in a saturated recruitment market — strong delivery and client relationships, but inconsistent sales activity and no shared framework. The opportunity was to convert operational strength into commercial growth.

We designed a bespoke 6-part programme blended with 1:1 coaching, across leadership & self-awareness, commercial thinking & positioning, and execution & accountability — coaching in context, built around the team’s real clients and day-to-day reality.

The approach

WHAT WE DID

A bespoke 6-part programme blending on-site workshops with 1:1 coaching, built around real client scenarios rather than theory.

Leadership & self-awareness

DISC profiling and behavioural insight to understand individual sales styles and build confidence and ownership.

01

Commercial thinking & positioning

Defining a clear, differentiated market proposition, moving from supplier to partner, and structuring conversations around value, not price.

02

Execution & accountability

Live sales scenarios, objection handling, lead-generation planning and personal pitch development, with clear actions between sessions.

03

The results

THE OUTCOME

A clear, differentiated market proposition

01

More assertive, confident client conversations

02

A consistent sales approach across the team

03

A stronger, more commercial mindset

04

Renewed momentum and lead-generation activity

05

Could this be your team?

If you’ve got a leadership team under pressure and want them performing at a higher level, let’s talk through how this could look in your business.

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